By creating a visual identity, you can influence how the public perceives your brand.
but first...who do you think you are?
no, seriously.
In today's world, almost every single market is saturated with people just like you. They have the same drive. They have the same fire in their belly. You need more than a great product and a nice looking logo. Consumers want connection.
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If you don't have a strong brand with a personality behind it, you're not going to be able to position yourself above the competition.
Essence
How do you want your customers to feel when they interact?
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Values
What is the purpose behind all of your decision making? What does your brand stand for?
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Tone of Voice
How do you interact with your customers?
Target Audience
Who are you talking to?
Differentiator
What makes you stand out?
Visual Identity
Does the brand have a strong logo along with a distinguishable and cohesive look that reflects the essence?
brand consistency can increase revenue by 10 to 20% - Lucidpress
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strong brands have three times the sales volume of weak brands. - kantar millward brown
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60% of consumers avoid companies with weird or unappealing logo designs, even if they have good reviews. -Vistaprint
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55% of brand first impressions are visual. - vistaprint
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A good logo doesn't make a brand. Why?
There's no personality. There are so many subconcious questions being asked by the consumer if a logo is the only thing they see.
What does this company stand for?
Why should I choose them over the competition?
Can I trust them?
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Consumers value connection and they connect with people that they identify with.
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Just a logo
vs. a brand
1. Get in touch
Reach out to me via my contact form. I'll schedule a free discovery call where we'll chat face to face and I'll get to know you, your brand, and what your goals are. We'll talk about budget as well.
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2. Proposal
I'll send you a proposal. This is going to be a rundown of all of the deliverables for your custom package. It will also have a breakdown of the total price as well as a timeline on when you can expect to receive your files. After the proposal is accepted, a 50% deposit is required.
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3. Research
This is when I'll do a deep dive on competitors and figure out how to position your company to stand out in the crowd. I will also develop a moodboard (which will be approved by you) so we agree on a design direction before getting too far into it.
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4. Design
I'll make informed decisions on my end and show you the concept(s) as a whole piece with the logo, color, and typography. I don't show logo sketches or designs on their own because it's almost impossible to get a real feel for what a visual direction is going to be just seeing a logo all on it's own. We'll choose which concept fits best together and then make refinements if they're needed.
5. Deliverables
I'll create a brand style guide so you can feel confident in utilizing your new visual identity. This will also help any vendors you may work with in the future.
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